I am Joseph Simonetti, CEO and president of the PRTW FOUNDATION INC. and my new venture; SIMO.

Within my journey of creating clothing for my non profit organization, I fell in love with the process of design and production. Turning what once was a thought into a physical item is the most surreal feeling to me.

What once was a tree is now a table being used as a center piece in your living room. What once was a old pair of jeans is now a tote bag being used to carry college books. What once was a thought in my mind is now an item in our lives.

I want to share my work with the world. I have no plan for this venture. No structure or guidelines. No rules or barriers. Just ideas I have along the way being put out for your enjoyment.

With that being said, I hope you enjoy.

Much love,